In only 6 days, Miley Cyrus’ music video for “Wrecking Ball” has become the fastest music video ever to reach CERTIFIED status, VEVO’s milestone for videos delivering 100 million views. Cyrus shattered the previous record which she held for “We Can’t Stop,” which was CERTIFIED by VEVO in just 37 days after it premiered.
VEVO’s video view counts represent the only definitive and official metric across all digital platforms because of its far-reaching scale and reach, which includes online, mobile and tablet, connected devices and syndication partner sites like AOL, Facebook, Yahoo! Music and YouTube. Videos “CERTIFIED” by VEVO have achieved a similar milestone to that of the RIAA’s Gold and Platinum certification for audio.
Miley Cyrus premiered the video for her new single “Wrecking Ball” across VEVO on September 9th where it promptly delivered over 19.3 million views across the platform in the 24 hours following its premiere, setting a new record. The video was directed by Terry Richardson and shot in Los Angeles. “Wrecking Ball,” the second single from “Bangerz” already hit the #1 spot at on the iTunes Top Songs Chart. Watch the music video HERE.
Miley Cyrus will release her new album “Bangerz,” on October 8th which will include thirteen new tracks.Collaborating with renowned producers and songwriters such as Mike Will, Pharrell, Future, and will.i.am, this album marks a creative evolution for Miley. “Bangerz” is currently available for pre-order. Those who pre-order “Bangerz” at iTunes will get an instant grat track of “Wrecking Ball” and “We Can’t Stop”.
The first single “We Can’t Stop” was released on June 3rd and immediately shot to #1 on iTunes in the US and 23 other countries. The single has climbed to #2 on the Billboard Hot 100 chart and has sold over 2 million tracks in the US alone. “We Can’t Stop” also became Cyrus’ first #1 single in the UK. In addition, the video for “We Can’t Stop” broke VEVO’s record for most views in a 24 hour period, and in only 37 days became the fastest video to reach 100 million views across VEVO.