2010 MTV Video Music Awards

MTV’s "The Real World" is Turning 25 and Returning to Sin City

“The Real World,” which revolutionized MTV and created reality TV as we know it, is turning 25 and is ready to celebrate in style as seven strangers take over Hard Rock Hotel & Casino in Las Vegas. In true Real World fashion, a high roller’s suite in Hard Rock Hotel & Casino will be transformed into the ultimate party loft as the series premieres in the 1st quarter of 2011. The news comes following a strong season for “The Real World: New Orleans,” averaging nearly 2 million viewers, a 25% increase versus last season.

“The Real World: New Orleans,”  which aired Wednesday’s at 10pm ET/PT on MTV ranked as Wednesday’s #1 cable program in the 10p-11p time period amongst viewers p12-34.
“As ‘The Real World’ starts production on its 25th season, we are excited to bring the series back to Las Vegas – a city that MTV’s viewers love,” said creator and Executive Producer Jon Murray. “Hard Rock Hotel & Casino is a fantasy destination and will undoubtedly serve as the eighth roommate and we can’t wait to see what Sin City has in store during this monumental season.”

“We are very excited to partner with MTV and their hit reality show series ‘The Real World’ for the 25th season in Las Vegas,” said Joseph A. Magliarditi president and chief executive officer of Hard Rock Hotel & Casino. “We recently completed our $750 million expansion which includes the addition of SKYBAR, Reliquary Spa and a luxury suite tower. We look forward to hosting the new cast.” 

“The Nevada Film Office is very excited to have MTV’s ‘The Real World’ return to Las Vegas. The first time here proved to be excellent exposure for the city and the NFO is always happy to assist any MTV production that visits our state,” added Charlie Geocaris, Director of the Nevada Film Office.

“The Real World” launched the modern reality television genre and is the longest-running reality series in history.  Past seasons have taken place in New York, Los Angeles, San Francisco, London, Miami, Boston, Seattle, Hawaii, New Orleans, Chicago, Las Vegas, Paris, San Diego, Philadelphia, Austin, Key West, Denver, Sydney, Hollywood, Brooklyn, Cancun, D.C. and New Orleans.  The first season, set in New York City, debuted in 1992.  Each season, the show brings seven young adults to live together in a new city and the cameras roll 24-7, witnessing as their lives intersect, their ideas are challenged and their passions emerge.

“The Real World” was created for MTV by Jon Murray and Mary-Ellis Bunim of Bunim-Murray Productions.  Jon Murray and Jim Johnston serve as Executive Producers of “The Real World: New Orleans.”  Jacquelyn French is the MTV executive overseeing the project.

A Fiery Car Crash Can’t Stop Eminem In His New "2010 MTV VMAs" Promo!

Eminem proves yet again that nothing can keep a great artist down in his new promo for the “2010 MTV Video Music Awards!”
Continuing to chronicle the path to stardom of today’s most talented artists as part of its “2010 MTV Video Music Awards” campaign,
the network’s latest features this year’s most nominated male artist escaping from a fiery car crash with the help of his fans.
Coming off the success of his latest album, Recovery, Eminem is set to take the “VMAs” stage with one his trademark electric performances
and is this year’s most nominated male artist, racking up eight nominations including “Best Male Video,” and “Video of the Year” for “Not Afraid.”
Capping off this year’s incredible promo campaign that celebrates today’s rising and most respected artists, MTV gives fans
a montage promo featuring a musical mash-up of all the artists featured  including Eminem, Justin Bieber, Drake, Ke$ha and Nicki Minaj.  
“One night can change everything” at the “2010 MTV Video Music Awards” airing Sunday, September 12 at 9p.m. ET/8p.m. 




Lady Gaga Redefines Pop

With a whopping 13 nominations, Lady Gaga is bound to take home at least a Moonman or two when the 2010 MTV Video Music Awards go live September 12.

Since hitting the stage at last year’s show, where she took home a prize, hit the carpet with Kermit the Frog, got bloody onstage and had multiple wardrobe changes, Gaga has established herself as one of the music industry’s biggest stars, thanks to the success of her album The Fame and her love for her “little monsters.”
Shortly after the VMAs last year, Gaga ditched a planned tour with awards-show rabble-rouser Kanye West, calling the decision “mutual” and opting to go on a solo outing instead. In November, she released The Fame Monster and the epic “Video Phone” clip, telling Beyoncé for the Hype Williams video: “I want to tribute you.”
Around the same time in November, Gaga released her VMA-nominated video for “Bad Romance.” The eye-catching video, directed by Francis Lawrence, kicked off a string of Gaga videos that would leave fans’ minds boggled and hungry for more Gaga-fied visuals.

Eminem and Lady Gaga Rule The MTV World and Charts!

The biggest night in music just got even hotter as MTV confirms Eminem will perform LIVE at the “2010 MTV Video Music Awards.”  Known for his fiery live performances and captivating lyricsEminem is sure to ignite a twitter storm at this year’s show. With a #1 album on the Billboard charts, his #1 single “Love The Way You Lie” and 8 VMA nominations, Eminem remains unstoppable as he joins an incredible line-up of performers including Kanye West, Justin Bieber, Drake, B.o.B and Florence + The Machine.  Ke$haNicki MinajEmma StonePenn BadgleyTrey Songz, Ashley Greene, Selena Gomez and Ne-Yo are confirmed to present. As previously announced, comedienne Chelsea Handler will host the show.  The “2010 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on SundaySeptember 12,2010 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers and presenters on a later date.
 Viewers can vote for general VMA categories, including “Best New Artist,” by visiting vma.mtv.com beginning Tuesday, August 3. In addition, text voting for “Best New Artist” is open to all wireless carrier subscribers by texting BNA to 97979. Voting continues through the show, live on September 12.  Also, Verizon Wireless subscribers can vote in all categories by texting VMA to 97979 (standard message rates apply.)
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Justin Bieber, B.o.B To Perform At 2010 VMAs

One is a teen pop phenomenon known for inducing Beatles-level hysteria in his fans, the other, a free-spirit Atlanta MC whose debut album suddenly shot to pop success. Now, Justin Bieber and B.o.B are set to hit the stage as performers at this year’s 2010 MTV Video Music Awards. Bieber and B.o.B join already announced performers Kanye West, Drake and Florence and the Machine.

Four-time nominee Ke$ha and “Twilight” star Ashley Greene will also be among the night’s presenters when the show goes live on September 12 from the Nokia Theatre in Los Angeles. Read more »

2010 MTV Video Music Awards Get Hit With "Bieber Fever" In New Justin Bieber Promo!


MTV chronicles the progression of a teen dream in its new “2010 MTV Video Music Awards” promo featuring first-time nominated artist Justin Bieber (“Best New Artist” category)!

Premiering tonight in the 10 spot on MTV  the promo shows Justin’s beginning as an Internet based performer to his current status as a worldwide recording phenomenon.
50’s heartthrobs and Beatlemania may have come first but “Bieber Fever” is here and on the rise as Bieber is chased by a group of female fans.
“One night can change everything” at the 2010 MTV Video Music Awards airing Sunday, September 12 at 9p.m.
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