Building toward the biggest night in music on September 12, MTV Video Music Awards are taking over Los Angeles with a series of VMA themed benefits and concerts featuring Ke$ha, B.o.B, Jason Derulo and Never Shout Never and Sean Kingston. The weekend will get a jump start on Thursday night with The 2010 VMA’s present “The Verizon Club Night Concert Event” featuring Sean Kingston. Friday night, Jason Derulo and Never Shout Never will take the stage at a concert sponsored by Taco Bell® and Feed the Beat®”. On Saturday night, Rock Band 3 and freecreditscore.com™ will present “The 2010 MTV VMA Concert to Benefit Lifebeat – The Music Industry Fights AIDS” featuring Ke$ha and B.o.B. The weekend will conclude on Sunday with the 2010 Video Music Awards, http://www.mtv.com/ontv/vma/2010, at 9pm ET.
“Lifebeat is an amazing organization and I am honored to play a show which helps benefit such an important cause,” said Ke$ha. “It’s really awesome that MTV can bring together incredible musicians over VMA weekend, not only to entertain, but to make a difference. The world of celebrity is a funny game, although it’s a great feeling to have the opportunity to use my fame for a good cause helping those in need.”
Lady Gaga’s “little monsters” have made it all too clear how enraptured they are with the inimitable singer, viewing her elaborate videos millions of times, following her every tweet, vamping it up in homemade Gaga gear and, of course, snatching up her music like it’s going out of style.
Outsize admiration for the out-of-the-box singer comes from her celebrity peers as well. Stars doled out all types of snaps for Gaga, who has racked up a record-smashing 13 MTV Video Music Award nominations. Read more>>