Thirty Seconds To Mars picked up Best Rock Video award for their “Kings & Queens” video at the 2010 MTV Video Music Awards. The Bartholomew Cubbins directed short film entitled “The Ride” as been described by the band as a love letter to their hometown and features the band participating in an underground critical mass, crank mob bike ride through the streets of Los Angeles in middle of the night. Thirty Seconds to Mars was also nominated for Video of the Year, Best Director and Best Art Direction. This is the band’s second VMA win, they won the MTV2 award in 2006 for “The Kill.” Following their big win, Thirty Seconds To Mars and frontman Jared Leto were the #1 trending topic on Twitter in both the U.S. and world wide, ranking higher than any other VMA artist. The VMA win has also spike sales, This is War jumped to #15 on the iTunes album chart and “Kings & Queens” moved up to #2 on the iTunes alternative single and video chart. A deluxe edition of This Is War will be released on Nov. 2nd. The deluxe album will include a new version of the single “Hurricane” featuring Kanye West, their live versions of Lady Gaga’s “Bad Romance and Kanye West’s “Stronger” for BBC Radio 1’s Live Lounge and bonus DVD content.
In their acceptance speech, the band dedicated the award to their fans that they call the Echelon. Thirty Seconds To Mars has always been known for their dedication and interaction with their fans. To launch This Is War they created the innovative Faces of Mars campaign, in which they called on friends, fans and other notable persons to submit photos that were used to create over 2000 individual album covers. The fan participation contributions did not stop there, events called The Summit were organized in 9 different countries around the world, and then expanded to online, The Digital Summit, where fans were invited to record a variety of sounds, choruses and verses to be used in the album. Their efforts can be heard on various tracks throughout This Is War. Their latest video for “Closer to the Edge” is also a dedication to their fans.
Thirty Seconds To Mars is currently on the 2nd U.S. leg of their massively successful “Into The Wild” world tour with Neon Trees, Violent Soho and New Politics (full Schedule below). The first leg of the tour took them to 89 cities in 27 countries where they played in front of over 1.3 million ecstatic fans. The European leg of the tour was the band’s first arena headline tour and they sold out shows around the globe including gigs at London’s Wembley Arena and Paris’ Bercy Arena. They return to Europe in November where they will play arena dates, including a sold-out show at London’s famed 02 Arena on November 30th.
Since the December 9th, 2009 release of This Is War, Thirty Seconds To Mars have been experiencing several career highs. They recently celebrated their third #1 single at alternative radio with “This Is War.” “Kings & Queens” hit #1 in January and the platinum-selling A Beautiful Lie’s “From Yesterday” reached #1 in 2007. A Beautiful Lie’s “The Kill” was voted the #1 alternative song of the decade by AOL Radio listeners. In addition to their MTV 2010 VMA nominations, Thirty Seconds to Mars was the most nominated band at the 2010 Kerrang Awards with 4 nominations, winning the award for Best International Band. They have won 3 previous Kerrang Awards, an MTV Video Music Award, three MTV EMA’s, an MTV Latin and Asia Award and a Fuse Award.