It’s official! Justin Bieber is the biggest artist on the planet after smashing the VEVO record for most watched music video in 24 hours delivering 10.6 million views for “Beauty And A Beat.” The video is currently at more than 20 million views since its VEVO premiere on Friday. Watch the video here: http://vevo.ly/Qnpv8f
Social media played a huge role in the record breaker. In addition to Bieber’s more than 47 million Facebook fans and 29 million plus Twitter followers causing a big stir on social media, Bieber’s celebrity fans including Nicki Minaj, Lil Wayne, will.i.am,Cody Simpson, Kevin Hart, Jay Sean, Mike Posner, Tinie Tempah, Steven Tyler and Floyd Merriweather all Tweeted the VEVO video link to their followers.