“So many people, regular folks and celebrities, send out love and sincere thanks to you for keeping us safe and fighting for our freedom. Let me add to that loving list. Thank you from the bottom of my country heart. I will always love you,” Dolly Parton
The Boot Campaign is a grassroots initiative started by five Texas women now known as the Boot Girls, who decided to take action after reading retired Navy SEAL Marcus Luttrell’s book Lone Survivor. It all started back in 2009 when the Boot Girls asked celebrities at the Country for Our Country benefit concert to pose in army combat boots for an online photo gallery used to rally support for returning troops. Shortly after a host of celebrities, politicians and sports figures teamed up with the Boot Girls to put their boots on for the Boot Campaign. The campaign encourages Americans to purchase a pair of army combat boots to wear in support of our troops. Proceeds from the boot sales are donated to partner charities, including the Lone Survivor Foundation.
About the Boot Campaign
The “Boot Girls,” Ginger, Leigh Ann, Sherri, Heather and Mariae from Tyler, Texas started the Boot Campaign after reading Marcus Luttrell’s book Lone Survivor. The Boot Campaign is a way for citizens to show their gratitude and appreciation for the American military. The Boot Girls ask Americans to put their boots on during their day-to-day routine to symbolically walk in the shoes of our military men and women to remember their service and sacrifice. Proceeds from the campaign’s signature boots go towards military charities supporting the needs of Veterans.
For more information about The Boot Campaign, please visit: www.bootcampaign.com