California Dreams Tour

Katy Perry Partners With Sims Video Game!

Sims

Katy Perry has announced an “extensive and exclusive creative collaboration” with Electronic Arts, which produces video game franchise The Sims. The Sims Studio will develop multiple games within the franchise that will feature special Perry-themed content and virtual goods, including clothing, hairstyles, furniture and props.
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A special Collector’s Edition for The Sims 3 Showtime is set to be released in March with Perry to be featured in advertising and marketing campaigns for the brand. It has no been revealed how much Perry is earning for this collaboration.
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Perry said in a press release, “I love how you’re able to play out different stories through your Sims characters- giving them different careers and watching them succeed. It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour- even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
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