Yesterday at 5pm, Coca-Cola set Maroon 5 the challenge of composing an original song from scratch in just 24 hours using inspiration from fans in a music world first.
Just over half way into the epic session, Adam Levine and his bandmates take time out of recording the brand new song to reveal their tour plans for 2011 – including performing at the Hollywood Bowl for the first time ever – as well as their view on the ever-changing music business and how social networking is bringing fans closer to the action than ever before. All-access cameras capture their unique jamming session and reveal the band’s creative song-writing process.
Fans have been interacting with the band to lend their creative inspiration for lyrics, riffs and rhythms for the new song. The band are asking people to continue to get involved at www.coca-cola.com/music and at 5pm today the band will present a brand new song that the fans have helped inspire.
Streaming live, the 24hr Session uses the real-time speed, global impact and social power of the web, creating a unique and truly ground-breaking experience for the band and fans.
The interactions are centred on a movement based projection system that streams the thoughts, inspiration and comments of fans onto the studio walls and direct to the band. Rather than gathering around a computer, the surfaces in the studio are the canvas enables the band to interact directly with fans.