Katy Perry has revealed that she has been named the latest face of CoverGirl.
Perry broke the news on Twitter, where she told her fans: “BEAUTIFUL news to share w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY.”
Perry later spoke at length about her partnership with the brand, explaining: “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”
Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics, said of the partnership: “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from.”
Perry joins a CoverGirl lineup that currently includes Sofia Vergara, Queen Latifah, Pink, Ellen DeGeneres, and Janelle Monáe.
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