Prism has already been certified Gold (100,000 sales) in the UK and globally the album is a smash shooting to No. 1 on iTunes charts in 90 markets around the world. In the U.S Prism has scored Katy the best sales week of her career and the largest US sales week for a female artist this year.
Lead single “Roar” has already sold more than five million singles worldwide. It’s certified 6X Platinum in Australia (where it’s topped the chart for nine consecutive weeks), 4X Platinum in Canada (where it has become the biggest-selling single in chart history and has been the No. 1 airplay record on three formats for five weeks running) and 2X Platinum in New Zealand (where it’s been No. 1 for 11 consecutive weeks). “Roar” has gone Platinum not only in the UK but in Italy, Mexico, Norway, Ireland and Sweden and is certified Gold in 10 countries.
“She sounds like a woman, and an artist, who’s finally found herself” said the Telegraph “Katy Perry deserves credit for injecting originality into PRISM “noted the Independent” whilst The Times said “It’s packed with hooks and it’s got a message of empowerment to boot “. “PRISM should keep Katy Perry where she’s been for a while – at the top of the charts “exclaimed Timeout and the Financial Times said “The singing is powerful and versatile. Perry’s place at the top of pop’s A-list is secured.”
The story of Prism started three years ago, on the heels of 2010’s Grammy-nominated Teenage Dream, and after what proved to be one of the most challenging years of her personal life, Katy’s cotton-candy world took a turn down a road of self-reflection as she was creating her new album. “I did a lot of figuring out who I am and reconnecting with myself and growing,” she says. “I’ve let a lot of light in, and through that it’s inspired me to write certain songs that are full of that wonderful positivity.”
The name, in a sense, says it all. “I feel like a walking prism. I get to shine a light and beam it to all of my listeners through my songs. I am really proud of all of the songs on this record, and everyone says something different. There are a lot of different colours, a lot of different moods, and a lot of different emotions. I’ve learned a lot of things in the past year as I was making it. When I started writing in November 2012, I was in a much darker place. You can see the transition I was going through in the first song I wrote for the record with Greg Wells, ‘By the Grace of God.’ Then, there came a point this past year where I needed to reflect and sit down and be like, ‘Okay, what’s going on inside of me, and what are some things I need to get clear and deal with? How can I help myself get to the next level and grow?’ I guess you just have to be open and ready for it.”
The record features collaborations with Katy’s “dream team” of Max Martin, Dr. Luke and Cirkut, which yielded seven of PRISM’s 13 tracks (16 on the deluxe): “Legendary Lovers,” “Birthday,” “Unconditionally,” “Dark Horse,” “International Smile,” “Ghost,” and #1 track and lead single, “Roar.” Other collaborations include Bloodshy (“Love Me”), Greg Kurstin and Sia (“Double Rainbow”), as well as a return to the studio with “Firework” producers Stargate (“This Moment”).
Katy co-wrote every autobiographical track. “Being a writer for me is also about being an observer-observing culture, observing people and relationships, observing myself and my feelings. I put all that stuff in there. I write with my girlfriend Bonnie McKee a lot, but sometimes I write by myself. The lyrics to my favourite song on the album, ‘Unconditionally,’ just came to me all at once. It’s just about me being able to tell my story completely and with great imagery. It’s kind of mathematical-this adds, this subtracts-but in general the theme this time around is just me. I look at the record as telling my whole story, not just making sure every song is a hit. And as much as I enjoyed the candy confection era, I think it’s nice to get back to my roots for a bit.”