Madonna has channelled the upcoming Super Bowl in her new video – she cavorts with American footballers and cheerleaders in the promo for Give Me All Your Luvin’.
The Material Girl will be the star performer at the half-time extravaganza during the big game in Indianapolis, Indiana on Sunday (Feb 5), and she’s teased fans with a sneak peek of what they can expect.
Give Me All Your Luvin’, which Madonna unveiled on Friday (Feb 3), begins with a whistle and sports fans’ applause as well as the written message, “Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv can make you a player.”
Guest rappers Nicki Minaj and M.I.A., dressed as cheerleaders on a suburban street, then chant: “L-U-v Madonna, Y-O-u you wanna” – before the pop superstar makes her entrance pushing a stroller.
Several footballers then appear and help make life easy for the star by protecting her from rain and carrying her across the street.
Madonna also courts controversy in the video – injecting shock value by showing a glimpse of her leopard-print bra, pretending to breastfeed a baby doll and dodging bullets fired by would-be assassins.
Minaj and M.I.A. then show off their rap skills, before the promo ends with all three stars exposing the footballers as robots.