Award-nominated actor Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII onFebruary 2, 2014.
The commercial, titled “Nice,” opens with Galecki behind the wheel of a brand new 2014 Elantra. When an attractive young woman pulls up next to him in the exact same Elantra, he seizes his opportunity and compliments her on their shared good taste. “Nice ride,” he says. The light turns green; a flirtatious game of one-upsmanship ensues. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Super Bowl veteran Jim Jenkins.
The spot is a milestone for Galecki. The Hyundai ad represents the first time he has endorsed a product or brand on air. With an acting career that spans more than 25 years, Galecki is known best for his roles in the award winning series “Roseanne” and “The Big Bang Theory” which enters its 7th season this year. Galecki is currently in pre-production on “Here’s Your Damn Family”, his first project as producer with Ricky Blitt and Stephen McPherson for Warner Bros TV.
“I’ve always loved Super Bowl ads – the commercials during the game are always the highlight for me,” said Galecki. “In this Hyundai spot, there’s a car chase, there’s explosions, and even a car jump – it’s exciting, cinematic and filled with humor. I can’t wait for everyone to see it!”