Fandango, the nation’s leading moviegoer destination, reported today that Iron Man 3 is the first film this year to score 100 on the company’s Fanticipation scale (above), which charts movie fan buzz and excitement around the weekend box office line-up. Numerical scores (on a 1-100 scale) are calculated based a proprietary analysis of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. To date, Iron Man 3 is flying away with 93% of Fandango’s ticket sales today as of 10 am PT.
Voted in a springtime Fandango moviegoer survey as the most anticipated film of the summer season, Iron Man 3 is currently Fandango’s top-selling advance ticket-seller of the year, and its advance sales are outperforming Iron Man 2, at the same point in that film’s sales cycle.
According to a Fandango survey of more than 1,000 Iron Man 3 ticket-buyers:
88% of survey respondents said The Avengers influenced their decision to see Iron Man 3.
62% said Gwyneth Paltrow’s more dynamic role in Iron Man 3 increased their interest in seeing the movie.
57% picked Sir Ben Kingsley as the most anticipated newcomer to the Iron Man franchise.
Robert Downey, Jr.’s superhero spectacular Iron Man 3 has crushed the competition at the British box office to land the biggest opening weekend of the year.
The third installment of the Iron Man franchise, starring Downey, Jr. as playboy industrialist-turned-crime fighter Tony Stark, has broken the 2013 record set by movie musical Les Miserables back in January following its release last week.
The blockbuster raked in $22 million over the weekend, making it the biggest movie event of the year so far after Les Miserables scored $13 million in its first few days on sale.
The figures dwarf U.K. ticket sales for the first two movies in the franchise – 2008’s Iron Man and 2010’s Iron Man 2, which brought in opening weekend sales of approximately $7.7 million and $10.9 million respectively.
Iron Man 3’s huge opening has pushed Gerard Butler’s thriller Olympus Has Fallen into second place with weekend takings of $1.5 million.
The Iron Man sequel, which opens in America on Friday, is enjoying massive box office success around the world and became Italy’s biggest opener for the month of April earlier this week.
Actor Robert Downey, Jr. is convinced his days as Iron Man are numbered because his body doesn’t bounce back from injury like it used to.
The action buff has played the role of the Marvel Comics superhero for years, but after recently blowing out his ankle in North Carolina while filming a stunt for Iron Man 3, causing a delay in production, he’s not sure how much longer he can play Tony Stark’s alter-ego.
He tells GQ magazine, “It got me thinking about how big the message from your cosmic sponsor needs to be before you pick it up. How many genre movies can I do? How many follow-ups to a successful follow-up are actually fun?”
And the actor wouldn’t be surprised if producers refuse to renew his $50 million contract in favor of taking the franchise in another direction.
He adds, “Right now, I don’t have a contract to do anything, and I did for the last five years. Fortunately I’ve been around the block enough – I’m not ill-prepared. And I love change.”
But the 48-year-old knows it will be hard to say goodbye to the beloved character when it’s time to hang up the armor, adding, “At whatever point I’m done with this, I’m going to have a bit of a crisis, because I probably haven’t even fully ingested how much I’ve enjoyed it, how much it’s meant.”
Actor Robert Downey, Jr. is convinced that it’s only a matter of time before he is on stage collecting an Oscar for Best Actor.
The Iron Man star has twice been nominated for an Academy Award, once for 1992’s Chaplin and again in 2008 for his comedic turn in Tropic Thunder.
However, Downey, Jr. has no problems about missing out on Hollywood’s biggest prize to Al Pacino and Heath Ledger respectively, because he knows he will eventually hold the fabled golden statuette in his hand.
He tells GQ, “I know it’s going to happen. That’s just a fact. I, personally, would be shocked if we went to the end of the tape now and I didn’t have at least one. Because it just doesn’t make sense. That’s why I don’t mind showing up and watching everybody else get them.”
Despite his self-confidence, the actor insists he doesn’t strive for critical acclaim, adding, “I don’t care. I used to think I cared, and I couldn’t care less. Now, I’m not saying I wouldn’t get a little choked up, but it is amazing to see how people are literally hyperventilating when they get up there, because they have such an attachment to this outcome. I mean, it’s not like we’re at the Olympics or something.”
Marvel Studios announced today that its new trailer for this summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most-viewed trailer on iTunes (http://www.apple.com/trailers) and the iTunes Trailers app for iPhone, iPad and iPod touch.
The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans another quick look at “Marvel’s The Avengers”—the ultimate Super Hero team up—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.
In “Marvel’s The Avengers” the world’s greatest Super Heroes assemble when Iron Man (Robert Downey, Jr.), Thor (Chris Hemsworth), Captain America (Chris Evans), The Incredible Hulk (Mark Ruffalo), Hawkeye (Jeremy Renner) and Black Widow (Scarlett Johansson) join S.H.I.E.L.D.’s Nick Fury (Samuel L. Jackson) to protect the world from the dangerous and powerful villain, Loki (Tom Hiddleston).
An exciting event movie, packed with action and spectacular special effects, “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a screenplay by Joss Whedon.
“Marvel’s The Avengers” will be released on May 4, 2012.