Award-nominated actor Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII onFebruary 2, 2014.
The commercial, titled “Nice,” opens with Galecki behind the wheel of a brand new 2014 Elantra. When an attractive young woman pulls up next to him in the exact same Elantra, he seizes his opportunity and compliments her on their shared good taste. “Nice ride,” he says. The light turns green; a flirtatious game of one-upsmanship ensues. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Super Bowl veteran Jim Jenkins.
The spot is a milestone for Galecki. The Hyundai ad represents the first time he has endorsed a product or brand on air. With an acting career that spans more than 25 years, Galecki is known best for his roles in the award winning series “Roseanne” and “The Big Bang Theory” which enters its 7th season this year. Galecki is currently in pre-production on “Here’s Your Damn Family”, his first project as producer with Ricky Blitt and Stephen McPherson for Warner Bros TV.
“I’ve always loved Super Bowl ads – the commercials during the game are always the highlight for me,” said Galecki. “In this Hyundai spot, there’s a car chase, there’s explosions, and even a car jump – it’s exciting, cinematic and filled with humor. I can’t wait for everyone to see it!”
Kaley Cuoco, star of CBS’s “The Big Bang Theory” will host PEOPLE’S CHOICE AWARDS 2012, Wednesday, Jan. 11, 2012 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.
“We are thrilled to welcome Kaley as the new host of PEOPLE’S CHOICE AWARDS 2012,” said Executive Producer Mark Burnett. “She’s been making people laugh on top-rated comedy series for the last decade, first with ‘8 Simple Rules’ and now with ‘The Big Bang Theory,’ Thursday’s #1 show. I’m looking forward to working with her on a fun-filled, comedy-packed show in January.”
“Kaley is sexy, funny and smart – everything you want in a host – everything you get to see each week on ‘The Big Bang Theory,’ ” said Jack Sussman, Executive Vice President, Specials, Music and Live Events at CBS Entertainment. “Can’t wait to see what she brings to PEOPLE’S CHOICE AWARDS 2012.”
Prior to her role as Penny on “The Big Bang Theory,” winner of the 2010 People’s Choice Award for Favorite TV Comedy, Cuoco was best known to television audiences for playing Bridget Hennessy on the series “8 Simple Rules,” winner of the 2003 People’s Choice Award for Favorite New TV Comedy. Earlier this year, Cuoco hosted the Teen Choice Awards.
Cuoco appeared on the big screen in “Hop,” opposite James Marsden, and currently she stars in the independent feature “The Last Ride,” which is playing at film festivals across the country. Recently, Kaley completed filming a starring role opposite Rob Lowe in the made-for-television movie “Untouchable: The Drew Peterson Story.”
Voting is currently open to determine this year’s nominees in 41 categories at http://www.peopleschoice.com/pca/nominations/vote.jsp. Voting for the winners will commence on Tuesday, Nov. 8, 2011, following the People’s Choice Awards press conference at the Paley Center for Media.
Now in its 38th year, the PEOPLE’S CHOICE AWARDS is voted on entirely by the public for fan favorites in music, movies and television. The “People’s Choice” web site at http://www.peopleschoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People’s Choice, and the awards show is produced by Procter & Gamble Entertainment, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production.