With all three new releases putting up lackluster opening weekends, “The Lorax” once again cleaned up with family audiences, pushing it back to the top of the charts with a studio estimated $39 million. Even with a strong marketing push and the promise of big-budget action, “John Carter” managed just $30 million over the weekend and looks to be a significant disappointment for Disney. Also hitting theaters this weekend, comedy “A Thousand Words” and horror film “Silent House” both finished well below $4,000 per venue and look to be in line for very brief theatrical runs.
Though a $30 million opening weekend in March is normally a substantial total, “John Carter” came with expectations of turning into a franchise and had an enormous $250 million production budget, which is more than three times the cost of “The Lorax.” With a per theater average of less than $10,000, there doesn’t seem to be much of a domestic audience interested and “John Carter” will have to pull in plenty of foreign revenue to ensure that it’s not a complete bust.
The good news for “John Carter” is that it has already hauled in $70 million outside of the U.S., pushing its worldwide total past $100 million for its first weekend in theaters. “John Carter” won’t have too much competition next weekend, but it should still see a sizeable drop in domestic revenue and end up with a very disappointing 10-day total in the $50 to $55 million range. If “John Carter” can’t come close to $100 million domestically by the time it’s out of theaters, Disney will likely have a hard time getting a sequel into production.
Zac Efron boosted an American literacy campaign by readingThe Lorax to a group of school children.
The High School Musical star voices the character of Ted in the new film version of Dr. Seuss’ classic book and he marked Read Across America Day on Friday by reciting the story to 300 kids at the New York Public Library in Manhattan.
He teamed up with his The Lorax co-star Danny DeVito for the reading, which also marked 108 years since the writer’s birth.
Efron says, “As a kid, I remember thinking, ‘What would it be like to go on this big adventure…?’ Now here I am, two decades later, voicing Ted in Dr. Seuss’ The Lorax,. It’s an honor to not only be a part of this movie, but to work with the National Education Association’s Read Across America to inspire the love of reading in millions of kids.”
Most would probably agree that Taylor Swift is currently one of the most attractive single celebrities in the world at the moment, the 22 year-old country singing sensation having not only looks, but an intimidating list of ex-boyfriends to her name including Joe Jonas and ‘Twilight’s’ Taylor Lautner. However there might be hope for your average Joe yet, as in a recent video interview she revealed that she hadn’t truly been smitten with anyone yet.
Swift was among the stars at the premiere of Universal Pictures animated film ‘The Lorax,’ which sees her making her voice-acting debut as Audrey, the love interest of co-star Zac Efron’s 12 year-old boy Ted, and stopped on the red carpet to tell an interviewer for the Los Angeles Times, “Guys in my life – I don’t think I have a memory of [being impressed like] that. But that’s good! The bar’s really low.” There you have it chaps, get yourself fixed up nice and who knows what sort of chance you get with the globally renowned performer.
Her co-star Efron was certainly impressed with her at any rate, albeit being more thankful for her apparent skills at teaching guitar than for anything more suggestive. “She’s a great teacher,” he enthused at the premiere, explaining that she’d taught him a few things on the six-string. “In the past, everyone who’s tried to teach me guitar starts with music theory and stuff like that. I tend to just doze off after a little while. She went straight into songs. She taught me, like, four chords, and I’m already playing all the good campfire songs.” ‘The Lorax’ is out on general release on March 2nd.