TV Land for the first time since the launch of the network 16 years ago is unveiling a reimagined logo, redesigned on-air packaging and graphics.
The retro-style logo with the classic TV screen has been replaced with a logo that acknowledges the network’s roots but reflects that the network is also programming original series.
At the same time, TV Land is launching a second night of original sitcoms, with the Wednesday night lineup starting June 20. The new series “The Soul Man,” starring Cedric “The Entertainer” and Niecy Nash, will premiere, followed by the second season premiere of “The Exes.” On June 26, “Retired at 35” will return for a second season.
“TV Land has evolved significantly over the past few years,” said Larry W. Jones, president of TV Land. “It became clear that the overall look and feel of the channel needed to sync up better with a programming lineup.”