Some of the biggest names in pop culture history are joining fellow TV icon Fran Drescher (“The Nanny”) on new episodes of TV Land’s hit sitcom, “Happily Divorced,” it was announced today by Keith Cox, executive vice president, development and original programming, TV Land. Joan Collins (“Dynasty”), Robert Wagner (“Hart to Hart”), singer Cyndi Lauper and Debi Mazar (“Entourage”) will appear, as will returning guest stars Ralph Macchio (“The Karate Kid”), D.W. Moffett (“Switched At Birth”) and Renée Taylor (“The Nanny”). Inspired by Fran Drescher’s real life, “Happily Divorced” revolves around LA florist Fran Lovett (Drescher) who finds out after 18 years of marriage that her husband Peter (John Michael Higgins, “Best in Show”) is gay. Production begins on October 1 and the sitcom returns to TV Land with all-new episodes on Wednesday, November 28 at 10:30pm ET/PT immediately following the season premiere of “Hot in Cleveland.”
This season, Peter gets a job working as an assistant for Joan Collins (who plays a fictional version of herself). Peter is thrilled to be working for an icon – until he realizes that two demanding women in his life is two too many. Additionally, Robert Wagner appears as Elliot’s (Moffett) handsome father, and Marilyn (Taylor), the longtime frenemy of Fran’s mother Dori (Rita Moreno, “OZ”), will return – daughter (Cyndi Lauper) in tow. Debi Mazar plays a potential new roommate for one of the Lovetts. In the season premiere, Ralph Macchio will return as Frankie, the New York born-and-bred pizza shop owner who has been romancing Fran. “Happily Divorced” also stars acclaimed actors Tichina Arnold (“Everybody Hates Chris”) as Fran’s best friend Judi, Rita Moreno (“OZ”) and Robert Walden (“All The President’s Men”) as Fran’s parents Dori and Glen and Valente Rodriguez (“George Lopez”) as Cesar, her flower shop employee.
TV Land for the first time since the launch of the network 16 years ago is unveiling a reimagined logo, redesigned on-air packaging and graphics.
The retro-style logo with the classic TV screen has been replaced with a logo that acknowledges the network’s roots but reflects that the network is also programming original series.
At the same time, TV Land is launching a second night of original sitcoms, with the Wednesday night lineup starting June 20. The new series “The Soul Man,” starring Cedric “The Entertainer” and Niecy Nash, will premiere, followed by the second season premiere of “The Exes.” On June 26, “Retired at 35” will return for a second season.
“TV Land has evolved significantly over the past few years,” said Larry W. Jones, president of TV Land. “It became clear that the overall look and feel of the channel needed to sync up better with a programming lineup.”
Betty White received top acting honors at the 18th Annual Screen Actors Guild Awards® last night at The Los Angeles Shrine Exposition Center, winning Outstanding Performance by a Female Actor in a Comedy Series for her role as Elka in the TV Land original sitcom, “Hot in Cleveland.” This is White’s second win for her role on the series as she won the SAG Award® in the same category last year.
“Hot in Cleveland” is the network’s critically-acclaimed hit starring beloved actresses Valerie Bertinelli (“One Day at a Time”), Jane Leeves (“Frasier”), Wendie Malick (“Just Shoot Me”) and Emmy® Award-winner, Betty White (“The Golden Girls”). The show is currently in its third season and airs Wednesdays at 10pm ET/PT on TV Land.
“There are reasons that Betty White has been on television for over 50 years,” said Larry W. Jones, president, TV Land. “She’s hilarious, her comedic timing is unmatched, and there’s nothing she can’t do. We’re grateful to work with her on ‘Hot in Cleveland,’ and couldn’t be more proud of her continued achievements.”
Bolstered by the success of hit original series “Hot in Cleveland” and “Retired at 35” as well as the modern classic acquisition “Everybody Loves Raymond,” TV Land scored its highest rated quarter in primetime since First Quarter 2006 among its target audience of Adults 25-54, according to The Nielsen Company. TV Land posted double-digit increases in rating and delivery in prime among its target Adults 25-54 demo as well as Women 25-54, Adults 40-54 and total viewers.
For the quarter in primetime, TV Land posted a 0.4/401,000 among its target demo of Adults 25-54, up +27% in rating and +26% in delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/228,000, with double-digit gains of +34% in rating and +33% in delivery over last year. The network attracted 943,000 total viewers in prime, up +35% over 1Q2010 in prime.
TV Land announced today the second season pick-up of its hit original scripted sitcom, “Hot in Cleveland.” The network will start production of 20 new episodes in October 2010 with a launch tentatively scheduled for January 2011. Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White will return as series regulars for all 20 episodes.
“We are so excited that ‘Hot in Cleveland’ was embraced by viewers in such a big way,” said Larry W. Jones, president, TV Land. “We absolutely love the show and can’t wait to see what hilarious new experiences these characters will encounter in the next 20 episodes.”
“Hot in Cleveland” airs on Wednesday nights at 10:00 p.m. (ET/PT) and is the network’s first foray into original scripted programming. The show debuted June 16 to critical acclaim and record-breaking ratings. The series premiere was the highest-rated and most-watched show in all of cable that day among Adults 18-49, Adults 25-54, Women 18-49, Women 25-54 and Total Viewers according to The Nielsen Company. To date, the series is averaging a 2.1 rating among Adults 25-54, a 2.7 among Women 25-54, a 1.7 among Adults 18-49 and a 2.1 among Women 18-49. The show is delivering 4.7 million total viewers.