The Spice Girls are working on plans to transfer their West End musical to Broadway.
The girl group launched Viva Forever! in London in December and they are now planning to take the show to New York’s famed theater district.
Bandmember Emma Bunton says, “The plan is to go abroad with the show and we’re very optimistic. We want to get it out on Broadway.”
The show received scathing reviews from critics and lackluster ticket sales sparked speculation the London show would be closed early, but producer Judy Craymer is adamant the rumors are not true and they also hope to expand the production into Asia.
She says, “We want to get it out to Broadway – that’s the plan. There are talks in progress. Japan and Asia also want it.
“We just want to make sure we have the product right in London first. The critics were always going to give us a hard time, but the truth is it’s sold out until June. Feedback from audiences has been amazing. Spice Girls fans are loving every minute… It’s been hard – but just like any show is hard to start from scratch and launch on the West End.”